The artists' fees (photographer, makeup artist, clothes stylist and models) will all be based on the intended usage for the pictures. In your case you will want the usage to cover Salon PR in magazines and newspapers in the UK and Eire and entering the photographs into the British Hairdressing Awards. In terms of PR value, hair pictures have a very short lifespan so the usage is normally only required for 12 months. The important thing to stress here is that you don't need to buy the rights to use the photographs for everything (what would be termed a buyout). Buyouts or extended usage fees will be extremely expensive and are unnecessary, so make sure that you only buy the rights that you need when negotiating fees. The way I work is that I manage the production budget on behalf of the client. This makes life easier for you and in the long run cheaper too, since I am more experienced at negotiating competitive rates. It also means that you only have to deal with one person when discussing money and the production schedule. In my experience it is not difficult to organise a shoot that is timed to start at 9:00 a.m. and finishes at 6:00 p.m. and comes in on budget. We do occasionally go into overtime but usually no more than by an hour. This can easily be avoided if you follow the guidance in the following section.

Preparation Work
Preparation is everything. When I go to a shoot I make sure all my equipment is working and that I have back up cameras and computers to work with. I should have a clear idea of what the client wants and allow time to get to the studio and set everything up so that we are ready to shoot when the first model is ready. Likewise, you should do all that you can to make sure that you and any salon staff that come with you on the shoot are fully prepared. You may need to prepare hairpieces beforehand or rehearse the hairstyles you are going to create. Have a shoot plan to work from and stick to it. If things are going smoothly, then by all means deviate from the plan and add extra shots, but don't do so unless you are confident that it won't interrupt the shoot plan for the rest of the day. The biggest problem tends to be the late arrival of models or models simply not turning up due to sickness. There is really nothing that can be done except to work around such unforeseen problems and keep the shoot schedule on track. Sadly. It happens quite a lot, but I have always managed to find replacement models even at such short notice and kept the shoot on track. One of the advantages of doing a shoot in central London is that it is easy to find replacement models should someone fail to turn up. Even allowing for all the things that can go wrong, if you are in safe hands, there is still every opportunity to have your shoot come in on time and without going over budget.

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